Steve May-Russell

Steve May-Russell

British Industrial Design Agency (BIDA)

Why we invited Steve

Steve May-Russell is a leading Industrial Design and Innovation Consultant and the CEO
of the renowned Smallfry, based in Coventry, England.

Steve is a graduate in Industrial Design and Engineering from Leicester De Montfort University. Following a condensed MBA at Warwick University Steve studied consumer marketing under renowned 1980’s marketing guru Philip Kotler at the JL Kellogg Graduate Management School in Chicago. Steve has represented the creative industries on the UK Trade & Investment’s bi-lateral partnerships in the Far East and is regularly invited to speak to international audiences on Innovation and using Design to develop brands. Steve lectures to academic institutions, including Cranfield MBA students, Cambridge University, Coventry University and Loughborough University.

He is a well - respected and regular speaker at international conferences and is employed as an
innovation coach and design mentor by many global high street brands working with senior
managers to help invigorate and develop new and fresh product and service offerings.


Where you can see Steve

27 Sep 2017
Time:  10:40
Introducing Stage
Sustainable Corporate Design Innovation – Where it goes wrong and how to put it right - Steve May-Russell, Chairman, British Industrial Design Agency (BIDA)

Why you should attend this presentation

With 46 years’ of New Product Development and Innovation we have a clear understanding of what it takes to deliver an ongoing pipeline of innovation. Planning beyond the ‘one trick pony’ of success, we’ll explain why we put people at the heart of everything we do. How our Human Centred Design techniques help to capture what really matters and where our experience shows many companies fail by starting at the wrong point.
Steve May-Russell

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